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Shooting for Richard Renda Totally Cool®
Although I stress time and time again that these shoots are of women made for women, a lot of my clients do come to me in hopes of creating a unique and memorable gift for their significant other... 
   
...job well done!
TRADITION. My widgit dictionary (now, why some cheeseball would pair a lame term that rhymes with midget with the best invention ever is beyond me, but it is one of the more important gadgets I have on my desktop), defines tradition as: • a long-established custom or belief that has been passed on in this way • an artistic or literary method or style established by an artist, writer, or movement, and subsequently followed by others Auh yes, tradition...it's a beautiful thing Tradition...it's a beautiful thing For example, in the Jewish religion for Yom Kippur, it is tradition (at least in my family) to fast, so for the sake of being "jew-ish," I don't eat any food until I get the nod of approval. Care for another example based on a less confrontational subject? okay, how bout this: Every Saturday, for the last four years of my life, there would be something I and every single other Wolverine would like to refer to as GAME DAY. However, these games weren't your average run of the mill college ball games...Us Wolverines have a lot of pride and I chose to show mine during game day. It was tradition for me to put on the most ridiculous outfit I could find, take 3 story beer bongs to the face, collect numerous jello shots of god knows what from numerous frats on my waltz down to the "big house," proceed to be thrown up (no not throw up, thrown up) into the air by a bunch of equally inebriated boys during every touch-down, only to top the night off with some thai food take out. RINSE & REPEAT Tradition...it's also a subjective thing I bet you're wondering by now where the hell I am going with all of this... and at this point I think its safe to say I wanted to type all of this nonsense out for the sake of humoring myself but I won't waste anymore of your time! I've assisted numerous wedding photographers for over 2 years now, and sadly, they all appear to be quite jaded. Granted they are selling their souls to bridezillas and neglecting their loved ones of valuable weekend time but still. Often I find that although wedding photography is where the bucks are, most wedding photographers are miserable! NOT ME. I've chosen to take a different approach to wedding photography.  MY KIND OF WEDDING PHOTOGRAPHY! Sure I can give you the traditional shots you've seen taken of your parents on their special day from albums past, but don't you want something more modern? something more edgy? Times are changing, albums are transforming into coffee table books and the more weddings I attend, the more brides I see taking less of a conservative approach. Below are my top 3 photographs from the previous wedding I shot Enjoy the slideshow!    I thoroughly enjoy weddings. Jovial People. Positive Energy. Great Vibes If I'm not attending one, I'm assisting a photographer at one and sometimes I even have the pleasure of being a second shooter. Being a second shooter allows me to depict my creativity to its utmost potential. There are no boundaries. As a second shooter, I leave the boring more traditional shots up to the main photographer and the more avant-garde photos up to me!  So I ask you...Will you be this relaxed on your special day?
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